Tradeshow Tasting App

Challenge
IVSA Buyers’ Salons showcase hundreds of wines and spirits, but traditional printed tasting guides made it hard for buyers to find products, take notes, and follow up afterward. Exhibitors wanted a better way to highlight their portfolios and capture buyer interest.

Solution
We built a mobile-friendly web app that replaces paper tasting sheets with an interactive, searchable directory.
Attendees can:

• Browse & search exhibitors and products by name, category, or agent.

• Rate & record tastings as they go, with quick notes and star ratings.

• Shortlist & share favourites to revisit later or send to colleagues.

• Access real-time updates for lineup changes and table locations.

No downloads, no sign-ups — buyers simply scan a QR code at the event to launch the app in their browser.

Impact
The app has transformed the Salon experience: buyers stay focused on tasting and decision-making, exhibitors get better product exposure, and IVSA reduces printing costs while modernizing its flagship events.

The listings enable vCard download for 1-click entry into buyer’s contacts. Never lose another buyer!

Offload Memory

Buyers are pleasantly challenged with tasting hundreds of products – remembering them all becomes impossible.  This app lets buyers star rate, make notes and connect with importers – no memory required! The screen capture below shows the Share Screen.